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	<title>Sue Scaletta Blog &#187; search engine optimization</title>
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	<link>http://www.suescaletta.com</link>
	<description>Internet Marketing, Web Strategies, and Making Money</description>
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			</div>		<item>
		<title>A Simple Guide to Utilizing Web Traffic Ideas</title>
		<link>http://www.suescaletta.com/internet/guide-to-web-traffic-ideas</link>
		<comments>http://www.suescaletta.com/internet/guide-to-web-traffic-ideas#comments</comments>
		<pubDate>Tue, 27 Jul 2010 22:50:03 +0000</pubDate>
		<dc:creator>Sue Scaletta</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Article Marketing]]></category>
		<category><![CDATA[Backlinks]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Internet Advertising]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[website traffic]]></category>

		<guid isPermaLink="false">http://www.suescaletta.com/?p=728</guid>
		<description><![CDATA[When you have an Internet business, a lot of people try to increase web traffic by using lots of different strategies. There are many methods you can use; the choice of which techniques are best is yours. A couple of effective methods are search engine submission and backlink building. Excellent Website Content Will Do the [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><a href="http://www.flickr.com/photos/joiseyshowaa/"><img class="size-full wp-image-886 aligncenter" title="traffic jam" src="http://www.suescaletta.com/wp-content/uploads/2010/07/traffic-jam.jpg" alt="web traffic" width="387" height="224" /></a></p>
<p style="text-align: justify;">When you have an Internet business, a lot of people try to increase  web traffic by using lots of different strategies. There are many  methods you can use; the choice of which techniques are best is yours. A couple of effective methods are <a title="search engine submission" href="http://www.searchenginesubmission.ws/" target="_blank"><strong>search engine submission</strong></a> and <a title="backlink building service" href="http://www.searchenginesubmission.ws/" target="_blank"><strong>backlink building</strong></a>.</p>
<p style="text-align: justify;"><strong>Excellent Website Content Will Do the Trick</strong></p>
<p style="text-align: justify;">People  want to get information, and they will go where they can find it. Merely  mashing together content from other sources just isn&#8217;t enough. It needs  to be beneficial and practical. When content material is kept up to date  every couple of days, your site will increase in popularity.</p>
<p style="text-align: justify;"><strong>Avoid Common Mistakes in Content Generation</strong></p>
<p style="text-align: justify;">Make  sure that your sentence structure and punctuation are accurate. Make  certain that the supplied information does not contain negative  judgments. Do not use automatic content generators, due to the fact the  material will be almost impossible to &#8220;<em>digest&#8221; </em>by your readers. Do not  <span id="more-728"></span>copy-paste from other sources, since duplicate content is detected by  search engines and your website may obtain some negative effects from  such practices.</p>
<p style="text-align: justify;"><strong>Increase Site Traffic with Good Search Engine Optimization</strong></p>
<p style="text-align: justify;">Incorporate  relevant keywords in the content you publish on your website or blog.  However, your keyword density isn&#8217;t the only concern, the information  in each paragraph should flow easily, and the quality of the articles  has to remain high.</p>
<p style="text-align: justify;">Titles, headings and Meta tags can likewise be  optimized with keywords and phrases. Meta tags represent the <strong>HTML</strong> code  detected by the search engines without being seen by web visitors.</p>
<p style="text-align: justify;"><strong>Increase One Way Links</strong></p>
<p style="text-align: justify;">A  good method to improve website traffic is to generate one way links.  Quite a few Internet marketers choose to trade links in order to  increase their business exposure. Produce such link-based cooperation  with relevant pages, you will also have to link back to these sites to  make the trade fair.</p>
<p style="text-align: justify;">Backlinks are also very important to raising web  traffic. In most cases they can be generated with the submission of articles to article  directories and blogs.</p>
<p style="text-align: justify;"><strong>Article Marketing and Advertising</strong></p>
<p style="text-align: justify;">Think  of article marketing as a cheap form of business advertising.  Web page rank popularity will increase, you will attract more traffic, and  improve sales by utilizing high quality articles in ezines.</p>
<p style="text-align: justify;">Some  marketers even post information on community forums and social networks.  If you provide each of your posts with a signature which includes an  URL to your site, you will increase your website traffic really well.</p>
<p style="text-align: justify;">The  above recommendations can be easily put into practice by a professional  linking service. If you can&#8217;t accomplish these tasks all by yourself,  then, do not think twice about hiring a professional.</p>
]]></content:encoded>
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		<slash:comments>39</slash:comments>
		</item>
		<item>
		<title>Internet Marketing Fundamentals</title>
		<link>http://www.suescaletta.com/internet/internet-marketing-fundamentals</link>
		<comments>http://www.suescaletta.com/internet/internet-marketing-fundamentals#comments</comments>
		<pubDate>Sat, 10 Jul 2010 18:59:08 +0000</pubDate>
		<dc:creator>Guest author</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Internet Advertising]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[search engine optimization]]></category>

		<guid isPermaLink="false">http://www.suescaletta.com/?p=556</guid>
		<description><![CDATA[Image via Wikipedia No matter the product, a lot of companies no longer rely only on their physical work locations in marketing. With the ever increasing popularity of the web, there have been many adjustments that have happened in the industry world. The web allows a selected group to reach a lot of prospective clients [...]]]></description>
			<content:encoded><![CDATA[<div class="zemanta-img" style="margin: 1em; display: block;">
<div>
<dl class="wp-caption alignleft" style="width: 310px;">
<dt class="wp-caption-dt"><a href="http://commons.wikipedia.org/wiki/File:US_Share_of_Searches.jpg"><img title="a chart to describe the search engine market" src="http://upload.wikimedia.org/wikipedia/commons/thumb/f/fd/US_Share_of_Searches.jpg/300px-US_Share_of_Searches.jpg" alt="a chart to describe the search engine market" width="295" height="241" /></a></dt>
<dd class="wp-caption-dd zemanta-img-attribution" style="font-size: 0.8em;">Image via <a href="http://commons.wikipedia.org/wiki/File:US_Share_of_Searches.jpg">Wikipedia</a></dd>
</dl>
</div>
</div>
<p style="text-align: justify;">No matter the product, a lot of companies no longer rely only on their physical work locations in marketing. With the ever increasing popularity of the web, there have been many adjustments that have happened in the industry world.</p>
<p>The web allows a selected group to reach a lot of prospective clients wherever they are. Even if you just have one work place location, you have the opportunity to virtually advertise your goods, services, and products anywhere in the world.</p>
<p>Don&#8217;t just think of the web as a medium for endorsing what you are promoting; it is much more than that. You need to maximize the use of the unique characteristics of the web, and by doing so it is possible for you to supply prospects and clients with a better experience.</p>
<p>The term “<a title="internet marketing" href="http://www.videoemailchat.com/" target="_blank"><em>Internet marketing</em></a>” consists of two simple words, but when put together they cover a great deal of information. The basics of Internet marketing includes researching the market, utilizing search engines like Google, promoting through the use of electronic mail, local advertising, and offline marketing. One program that can help with your advertising efforts<span id="more-556"></span> is <a title="Rapid Rewriter" href="http://www.imarketingwire.com/reviews/rapid-rewriter/" target="_blank">Rapid Rewriter</a> .</p>
<p><strong>Researching Marketing</strong></p>
<p style="text-align: justify;">To get started with researching the market you need to first establish your target market and then figure out ways on how to reach those markets. You will have to be able to create an informative message to attract your prospects and clients to your advertised product.</p>
<p>Two key words in market analysis are “<em>hit</em>” and “<em>goa</em>l”. Your analysis will have to be capable of hitting the known target market to be effective marketing. Your target goal will depend largely on what you are promoting, such as specific groups: children, elderly, men, or women.</p>
<p style="text-align: justify;"><strong>Search Engine Marketing</strong></p>
<p style="text-align: justify;">The use of search engines in your Internet marketing has two functions:</p>
<ol style="text-align: justify;">
<li>Search directories &#8211; One of the best strategy’s to advertise your business is the making sure your website has a presence on the web when potential customers are looking for products you have to offer.  This in layman’s terms is search engine optimization (<strong>SEO</strong>).  Search directories require an enormous amount of effort and persistence to be effective for your marketing. You need to keep an eye on your statistics and page rank because search engines are constantly modifying their indexes and rating rules.</li>
<li>PCC Marketing &#8211; PPC engines are more expensive but less complicated to utilize than <strong>SEO</strong>. You&#8217;ll be able to obtain a much higher listing and fast and secure results if you are willing to pay the price.</li>
</ol>
<p style="text-align: justify;"><a title="email marketing" href="http://www.videoemailchat.com/" target="_blank"><strong>Email Marketing</strong></a></p>
<p style="text-align: justify;">Marketing through email frequently leads to a number of issues, but despite this situation, it is quite effective.  As a result you will generate business from two targets: opt-in and newsletter marketing.</p>
<ul style="text-align: justify;">
<li>Opt-in email is utilized by developing a permission-based contact list to which you send marketing email messages to occasionally.</li>
<li>Newsletter marketing is similar to opt-in, but it includes articles and information knowledge to educate the recipient.</li>
</ul>
<p style="text-align: justify;"><strong>Local Advertising</strong></p>
<p style="text-align: justify;">Local advertising is important because many of your clients will undoubtedly come from someplace close to your location.  A lot of companies make the mistake of only focusing their attention to web audiences. Often they fail to remember to advertise locally.</p>
<p style="text-align: justify;">
<p style="text-align: justify;"><strong>Offline Marketing</strong></p>
<p style="text-align: justify;">The use of magazines, newspapers, and industry guides are an excellent way to advertise particularly if they fall in your target market. Press releases and print promoting with flyers can be very effective.  Don’t forget to add your website’s web address (URL).</p>
<p>Without advertising, businesses in any industry will fail. You need to spend a good amount of time and energy or use the services of a certified marketing specialist help you in your online and offline promotion. <a title="internet marketing" href="http://www.lanechase.net/blog/internet-marketing/4-effective-marketing-strategies" target="_blank">Internet marketing</a> requires some effort but if you are dedicated to it your efforts can be worthwhile for your business.</p>
<p style="text-align: justify;">
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]]></content:encoded>
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		<slash:comments>25</slash:comments>
		</item>
		<item>
		<title>URL Duplicate Content and SEO</title>
		<link>http://www.suescaletta.com/seo/url-duplicate-content-and-seo</link>
		<comments>http://www.suescaletta.com/seo/url-duplicate-content-and-seo#comments</comments>
		<pubDate>Fri, 04 Jun 2010 19:06:19 +0000</pubDate>
		<dc:creator>Sue Scaletta</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[duplicate content]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[search engine optimization]]></category>

		<guid isPermaLink="false">http://www.suescaletta.com/?p=50</guid>
		<description><![CDATA[There are a lot of articles available on the subject of duplicate content.  Why you may ask?  It boils down to one thing: search engine optimization.  What is so important about SEO?  Without it your website will not show up in the search engine results when someone looks for your search term on the Internet.  [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><a href="http://www.flickr.com/photos/missha/"><img class="size-medium wp-image-51 alignright" title="google_apple" src="http://www.suescaletta.com/wp-content/uploads/2010/03/google_apple-400x266.jpg" alt="Google" width="218" height="168" /></a>There are a lot of articles available on the subject of duplicate content.  Why you may ask?  It boils down to one thing: <a title="search engine optimization" href="http://www.lanechase.net/blog/backlinks/4-steps-submitting-articles" target="_blank">search engine optimization</a>.  What is so important about <strong>SEO</strong>?  Without it your website will not show up in the search engine results when someone looks for your search term on the Internet.  When your site does not show up in the search engine results, it will not receive traffic or in this case visitors which will make or break a website.</p>
<p style="text-align: justify;">Duplicate content can be looked at in two ways.  One consideration has to do with the development of a website and the other is in article marketing.  Although <a title="article marketing" href="http://www.suescaletta.com/seo/improve-search-engine-ranking-without-spending-a-dime" target="_blank">article marketing</a> is one of the best ways to get much needed traffic to your website, this article addresses duplicate content in regards to website <strong>URL&#8217;s</strong>.</p>
<p><strong>Helpful Duplicate Content Tips</strong>:</p>
<p>•    Avoid making website domains, sub-domains, or web pages with the exact same content.</p>
<p style="text-align: justify;">•    Don&#8217;t waste your effort on promoting an affiliate site that is the same as every other affiliate&#8217;s site that contains no original content.</p>
<p style="text-align: justify;">According to Google’s Webmaster Tools: <em>&#8220;Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results. If your site suffers from duplicate content issues, and you don&#8217;t follow the advice listed above <strong>(see <a title="Google's Webmaster Tools" href="http://www.google.com/support/webmasters/bin/answer.py?hl=en&amp;answer=66359" target="_blank">Google’s Webmaster Tools</a>)</strong>, we do a good job of choosing a version of the content to show in our search results.”</em></p>
<p style="text-align: justify;">Google’s intent is to provide content that contains <span id="more-50"></span>unique information when responding to search engine queries.  As an example if there are two sites that contain the same article or content, they will only list one of them.  If Google determines that this duplicate content was done with the purpose of trying to gain unfair advantage in page rank or mislead their visitors, they will take action against that site in terms of indexing and ranking that may result in the loss of ranking of the site or the possible complete removal from Google’s index.  Once a site is removed from the index it will no longer be found in the search engine results.</p>
<p style="text-align: justify;">Search engines want to provide their users with a diverse selection from which to choose and in doing so they give  an array of ten different results on a search page.  They do not want to give the same redundant content provided by ten different domains.</p>
<p style="text-align: justify;">They group the duplicate content and then select what they determine is the best &#8220;<em>result</em>&#8221; offering only one <strong>URL</strong> from the group.  They draw on various criteria to settle on what is best using such considerations as link popularity.</p>
<p style="text-align: justify;">If your website has multiple pages with almost similar content there are ways to let Google know what your preferred or <em>canonical </em>URL is.  They also give advice on what you can do to proactively deal with duplicate content concern.  Check out their <a title="Google's Webmaster Tools" href="http://www.google.com/support/webmasters/bin/answer.py?hl=en&amp;answer=66359" target="_blank">Webmaster Tools</a> for more information.</p>
<p style="text-align: justify;">
<p style="text-align: justify;">
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		</item>
		<item>
		<title>Using Blog Comments to Improve Your Website SEO</title>
		<link>http://www.suescaletta.com/seo/blog-comments-improve-website-seo</link>
		<comments>http://www.suescaletta.com/seo/blog-comments-improve-website-seo#comments</comments>
		<pubDate>Mon, 10 May 2010 14:11:01 +0000</pubDate>
		<dc:creator>Sue Scaletta</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Backlinks]]></category>
		<category><![CDATA[blog comments]]></category>
		<category><![CDATA[increase traffic]]></category>
		<category><![CDATA[search engine optimization]]></category>

		<guid isPermaLink="false">http://www.suescaletta.com/?p=215</guid>
		<description><![CDATA[A good way to increase traffic and improve your search engine optimization (SEO) is through link building by adding comments on blogs that are related to your niche. Quality content is the fundamental way to making your comments notable. Blog web site owners generally moderate any comments that are added to their site prior to [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><a href="http://www.flickr.com/photos/brian_ford/"><img class="size-full wp-image-221 alignleft" title="blog_on_blog" src="http://www.suescaletta.com/wp-content/uploads/2010/05/blog_on_blog1.jpg" alt="" width="202" height="178" /></a>A good way to <a title="increase traffic" href="http://www.lanechase.net/blog/internet-marketing/tweet-my-blog-use-this-free-plugin-to-drive-traffic-automatically-to-your-wordpress-blog" target="_blank">increase traffic</a> and improve your search engine optimization (<strong>SEO</strong>) is through link building by adding comments on blogs that are related to your niche. Quality content is the fundamental way to making your comments notable.</p>
<p style="text-align: justify;">Blog web site owners generally moderate any comments that are added to their site prior to publication. If a remark has no benefit or seems to be spam it usually will not be published.</p>
<p style="text-align: justify;">To improve your <strong>SEO</strong> through the use of blog post observations, you ought to find other blogs with gobs of traffic. Look for a lot of blogs that cover your niche by using a search engine and typing in &#8220;<em>your niche</em>&#8221; <em>+ blog</em>.</p>
<p style="text-align: justify;">A skilled way to grow traffic to your website is by making habitual postings and determine ways to invite visitors to add annotations. Add your blog to a lot of blog directories in your constant drive to advertise it.</p>
<p style="text-align: justify;"><strong><span style="text-decoration: underline;">Things to Stay Away From When Commenting on Other Blogs</span></strong></p>
<p style="text-align: justify;">1) In your effort to derive a <a title="backlink" href="http://www.suescaletta.com/seo/improve-search-engine-ranking-without-spending-a-dime" target="_blank">backlink</a> to your website, avoid <span id="more-215"></span>adding insignificant comments like &#8220;I concur&#8221; or &#8220;first-rate article&#8221;. The blog owner will notice that comments of this sort are posted simply for the link. The likelihood that unworthy comments like these will get published is decreased. They usually will merely be removed. Take the time to compose comments that are grammatically correct and encompass subject-worthy content. Unprofessional comments will do more damage to your site than good.</p>
<p style="text-align: justify;">2) It is strongly suggested that you do not post the same commentary over a variety of different blogs. For every post you plan to remark on, make that remark unique and specific.</p>
<p style="text-align: justify;">3) Spread out your remark-making to a couple at a time instead of submitting scores of remarks on several blogs at once.</p>
<p style="text-align: justify;">4) Overuse of keywords should be steered clear of so that intention of the comment is not lost.</p>
<p style="text-align: justify;"><span style="text-decoration: underline;"><strong>Means to Find Blogs in Your Niche</strong></span></p>
<p style="text-align: justify;">1) A way to help improve traffic to your web site is to remark on blogs parallel to yours. Type the following into your favorite search engine:</p>
<ul style="text-align: justify;">
<li><em>how to &#8220;keyword phrase&#8221;</em></li>
<li><em>solution “keywords”</em></li>
</ul>
<p style="text-align: justify;">2) A means to locate admired blog posts where a lot of people are leaving remarks on is to search for:</p>
<ul style="text-align: justify;">
<li>intitle:&#8221;<em>keyword</em>” + &#8220;<em>5 comments</em>&#8220;</li>
</ul>
<p style="text-align: justify;">Notice: Do not use parentheses around the keyword but do use them around the number of comments you are looking for.</p>
<p style="text-align: justify;">3) When you want to locate a search inquiry that contains unique keywords in the title of the post use this tactic:</p>
<ul style="text-align: justify;">
<li>intitle: <em>sites &#8220;keywords&#8221;</em></li>
</ul>
<p style="text-align: justify;">Enhance your search engine optimization, gain traffic, and create a very great number of links by abiding by these suggestions.</p>
<p style="text-align: justify;">I appreciate your pointers about how commenting on blogs helps <a title="increase traffic" href="http://www.lanechase.net/blog/internet-marketing/tweet-my-blog-use-this-free-plugin-to-drive-traffic-automatically-to-your-wordpress-blog" target="_blank">increase traffic</a> and improve your search engine optimization.   Feel free to add any tips that you have tried and found successful.</p>
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		<title>Improve Search Engine Ranking without Spending a Dime</title>
		<link>http://www.suescaletta.com/seo/improve-search-engine-ranking-without-spending-a-dime</link>
		<comments>http://www.suescaletta.com/seo/improve-search-engine-ranking-without-spending-a-dime#comments</comments>
		<pubDate>Mon, 12 Apr 2010 18:00:59 +0000</pubDate>
		<dc:creator>Sue Scaletta</dc:creator>
				<category><![CDATA[Article Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Backlinks]]></category>
		<category><![CDATA[duplicate content]]></category>
		<category><![CDATA[search engine optimization]]></category>

		<guid isPermaLink="false">http://www.suescaletta.com/?p=162</guid>
		<description><![CDATA[To maximize your website’s online presence search engine ranking is critical. Search engines generated 85% of traffic to websites. Improving your website’s search engine ranking should be an ongoing marketing strategy for your online business. Search engines put a great deal of value to the number of inbound applicable links or backlinks your site has [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><a title="backlinks" href="http://www.flickr.com/photos/residae/" target="_blank"><img class="alignleft size-medium wp-image-165" title="links_water" src="http://www.suescaletta.com/wp-content/uploads/2010/04/links_water-165x180.jpg" alt="backlinks" width="221" height="204" /></a>To maximize your website’s online presence search engine ranking is critical. Search engines generated <strong>85%</strong> of traffic to websites. Improving your website’s search engine ranking should be an ongoing marketing strategy for your online business.</p>
<p style="text-align: justify;">Search engines put a great deal of value to the number of inbound applicable links or backlinks your site has from other related websites. Backlinks are one of the biggest factors for popularity ranking by search engines. The links must be related to your niche because it is not the number of incoming links your site has, but the quality of those links. By increasing your search engine value through backlinks your page ranking will grow and so will your traffic.</p>
<p style="text-align: justify;"><span style="text-decoration: underline;"><strong>Article Marketing</strong></span></p>
<p style="text-align: justify;">In <strong>Web 2.0</strong>, article marketing has become more and more widespread as a marketing technique and has become a powerful tool to use to advertise your business.  Article marketing has several benefits that include increased website traffic, improved search engine ranking, lead generation, and establishment of you as an expert.</p>
<p style="text-align: justify;">Article marketing is one of the most<span id="more-162"></span> inexpensive ways of increasing website traffic and gaining incoming links to your site.  With article marketing you get traffic on an ongoing basis. If article publishers like the information you submit, they will publish it on their websites.  Some will send it out in their newsletters to all of their readers or they may post your article to their blogs.</p>
<p style="text-align: justify;">When you submit your article for publication you are allowed to include a resource box or signature in every article you submit. This is where you should include a link to your website. For every article you submit that is approved for publication, you immediately will receive backlinks to your website.</p>
<p style="text-align: justify;"><span style="text-decoration: underline;"><strong>Targeted Website Traffic</strong></span></p>
<p style="text-align: justify;">Not all website traffic is created equal.  Traffic for traffic’s sake will not provide you with the results you are looking for. Targeted website traffic is what is important. Targeted traffic is not just people that happen upon your site, it is people who are looking for a specific product or service.</p>
<p style="text-align: justify;">Choose subjects to submit to article directories that are relevant to your niche. Once you submit an article to a high traffic article directory website, targeted traffic will be able to find you.  When visitors read your article and like what they read, they will follow the link to your website. If they like your article enough they may forward it to their friends. In time your traffic will grow because if the readers are interested in what you have to say they will search you out as an expert in your niche. Increasing your website traffic won’t happen overnight, but with consistent effort and perseverance to the basic principles of website marketing, you will see traffic improvement.</p>
<p style="text-align: justify;"><span style="text-decoration: underline;"><strong>Article Directories</strong></span></p>
<p style="text-align: justify;">If you have your own website or blog where you plan to post your articles and you also plan to submit the same articles to article directories, make sure that you post your articles to your own site first.  The search engines may assume that the originator of the content is where the articles appeared first and your articles could be perceived as duplicate content.  Instead of publishing your articles on other sites, post your articles on your site first and then wait a couple of days before submitting them to directories. The search engines will index them as coming from your site and not someone else’s.</p>
<p style="text-align: justify;">And a final word of advice, you should not blanket all of the article directories with the same article at the same time.  Submit to one or two different directories a day.</p>
<p style="text-align: justify;">Article marketing is a good way to gain increased targeted traffic to your website and improve your search engine ranking for little or no cost.</p>
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