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	<title>Sue Scaletta Blog &#187; Google</title>
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	<link>http://www.suescaletta.com</link>
	<description>Internet Marketing, Web Strategies, and Making Money</description>
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		<title>Simple Steps to Take to Create Killer PPC Ads on Google</title>
		<link>http://www.suescaletta.com/internet/killer-ppc-ads-on-google</link>
		<comments>http://www.suescaletta.com/internet/killer-ppc-ads-on-google#comments</comments>
		<pubDate>Tue, 27 Jul 2010 23:33:57 +0000</pubDate>
		<dc:creator>Sue Scaletta</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.suescaletta.com/?p=755</guid>
		<description><![CDATA[What is the best way to create killer pay per click (PPC) ads?  It is all about choosing the &#8220;right&#8221; words when you create text ads on Google AdWords because you are only allowed a small headline and a couple of follow up sentences (3 lines of text and your URL) to entice someone to [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><a href="http://www.flickr.com/photos/edgeworks/"><img class="size-full wp-image-892 alignright" title="google ppc" src="http://www.suescaletta.com/wp-content/uploads/2010/07/google-ppc.jpg" alt="google ppc" width="270" height="203" /></a>What is the best way to create killer pay per click (<strong>PPC</strong>) ads?  It is all about choosing the &#8220;<em>right</em>&#8221; words when you create text ads on Google AdWords because you are only allowed a small headline and a couple of follow up sentences (<em><strong>3</strong> lines of text and  your URL</em>) to entice someone to click.</p>
<p style="text-align: justify;">Be sure you review the Google Ad guidelines and policies before writing your ads.</p>
<p style="text-align: justify;"><strong>Headline:</strong> Use your primary keyword in the headline. You have to get attention.  While tempting, adding the word &#8220;<strong>Free&#8221;</strong> might not be such a great idea if  you are trying to sell something. Remember you are paying for every  click.  Taking a controversial stance to attract visitors can even work.</p>
<p style="text-align: justify;">Here are two headlines to compare:</p>
<p style="text-align: justify;"><strong>1.  Resume Writing Advice</strong></p>
<p style="text-align: justify;"><strong>2.  Burn Your Resume</strong></p>
<p style="text-align: justify;">Which one gets your attention?  Most likely the <span id="more-755"></span>second one.</p>
<p style="text-align: justify;">Make sure that the next line states a benefit for the reader.<strong> </strong>The first line should give the searcher the benefit of your product or service using relevant keywords you think people are searching for.</p>
<p style="text-align: justify;">In the second line state your service or product&#8217;s best feature. Give the searcher a reason to  click on your ad. Avoid using meaningless superlatives such as &#8220;<strong>best</strong>,&#8221;  &#8220;<strong>lowest</strong>,&#8221; or &#8220;<strong>most</strong>.&#8221; These words do not give real meaning to your ad.</p>
<p style="text-align: justify;"><strong>Here  is a tip: </strong>Many people do not pay close attention to sponsored links or  keyword ads in search results.  They tend to look past them for the  organic or natural search results.  These users are generally more concerned with their search results.</p>
<p style="text-align: justify;">Your ads are in heavy competition and must stand out.  Come up with an eye-catching grabbing concept that compels people to click just to see your website.</p>
<p style="text-align: justify;">Discover the secret &#8220;<strong>Traffic Snowball System</strong>&#8221; Jason Nyback used  to drive over <strong>1,175,000</strong> new visitors to his tiny websites &amp; how you  can too &#8211; <a href="http://www.jasonnyback.com/" target="_new">Click Here Now</a> to get access to this free video that reveals all.</p>
<p style="text-align: justify;">To discover proof of how you can drive thousands of visitors to your website using this insider &#8220;<em>can&#8217;t miss</em>&#8221; system &#8211; <a href="http://www.jasonnyback.com/" target="_new">Click Here Now</a>.</p>
<p style="text-align: justify;">Article Source: 						<a href="http://ezinearticles.com/?expert=Jason_Nyback"> http://EzineArticles.com/?expert=Jason_Nyback </a></p>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>URL Duplicate Content and SEO</title>
		<link>http://www.suescaletta.com/seo/url-duplicate-content-and-seo</link>
		<comments>http://www.suescaletta.com/seo/url-duplicate-content-and-seo#comments</comments>
		<pubDate>Fri, 04 Jun 2010 19:06:19 +0000</pubDate>
		<dc:creator>Sue Scaletta</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[duplicate content]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[search engine optimization]]></category>

		<guid isPermaLink="false">http://www.suescaletta.com/?p=50</guid>
		<description><![CDATA[There are a lot of articles available on the subject of duplicate content.  Why you may ask?  It boils down to one thing: search engine optimization.  What is so important about SEO?  Without it your website will not show up in the search engine results when someone looks for your search term on the Internet.  [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><a href="http://www.flickr.com/photos/missha/"><img class="size-medium wp-image-51 alignright" title="google_apple" src="http://www.suescaletta.com/wp-content/uploads/2010/03/google_apple-400x266.jpg" alt="Google" width="218" height="168" /></a>There are a lot of articles available on the subject of duplicate content.  Why you may ask?  It boils down to one thing: <a title="search engine optimization" href="http://www.lanechase.net/blog/backlinks/4-steps-submitting-articles" target="_blank">search engine optimization</a>.  What is so important about <strong>SEO</strong>?  Without it your website will not show up in the search engine results when someone looks for your search term on the Internet.  When your site does not show up in the search engine results, it will not receive traffic or in this case visitors which will make or break a website.</p>
<p style="text-align: justify;">Duplicate content can be looked at in two ways.  One consideration has to do with the development of a website and the other is in article marketing.  Although <a title="article marketing" href="http://www.suescaletta.com/seo/improve-search-engine-ranking-without-spending-a-dime" target="_blank">article marketing</a> is one of the best ways to get much needed traffic to your website, this article addresses duplicate content in regards to website <strong>URL&#8217;s</strong>.</p>
<p><strong>Helpful Duplicate Content Tips</strong>:</p>
<p>•    Avoid making website domains, sub-domains, or web pages with the exact same content.</p>
<p style="text-align: justify;">•    Don&#8217;t waste your effort on promoting an affiliate site that is the same as every other affiliate&#8217;s site that contains no original content.</p>
<p style="text-align: justify;">According to Google’s Webmaster Tools: <em>&#8220;Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results. If your site suffers from duplicate content issues, and you don&#8217;t follow the advice listed above <strong>(see <a title="Google's Webmaster Tools" href="http://www.google.com/support/webmasters/bin/answer.py?hl=en&amp;answer=66359" target="_blank">Google’s Webmaster Tools</a>)</strong>, we do a good job of choosing a version of the content to show in our search results.”</em></p>
<p style="text-align: justify;">Google’s intent is to provide content that contains <span id="more-50"></span>unique information when responding to search engine queries.  As an example if there are two sites that contain the same article or content, they will only list one of them.  If Google determines that this duplicate content was done with the purpose of trying to gain unfair advantage in page rank or mislead their visitors, they will take action against that site in terms of indexing and ranking that may result in the loss of ranking of the site or the possible complete removal from Google’s index.  Once a site is removed from the index it will no longer be found in the search engine results.</p>
<p style="text-align: justify;">Search engines want to provide their users with a diverse selection from which to choose and in doing so they give  an array of ten different results on a search page.  They do not want to give the same redundant content provided by ten different domains.</p>
<p style="text-align: justify;">They group the duplicate content and then select what they determine is the best &#8220;<em>result</em>&#8221; offering only one <strong>URL</strong> from the group.  They draw on various criteria to settle on what is best using such considerations as link popularity.</p>
<p style="text-align: justify;">If your website has multiple pages with almost similar content there are ways to let Google know what your preferred or <em>canonical </em>URL is.  They also give advice on what you can do to proactively deal with duplicate content concern.  Check out their <a title="Google's Webmaster Tools" href="http://www.google.com/support/webmasters/bin/answer.py?hl=en&amp;answer=66359" target="_blank">Webmaster Tools</a> for more information.</p>
<p style="text-align: justify;">
<p style="text-align: justify;">
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		</item>
		<item>
		<title>What’s Blog Got To Do With It?</title>
		<link>http://www.suescaletta.com/blog/what%e2%80%99s-blog-got-to-do-with-it</link>
		<comments>http://www.suescaletta.com/blog/what%e2%80%99s-blog-got-to-do-with-it#comments</comments>
		<pubDate>Tue, 18 May 2010 14:56:29 +0000</pubDate>
		<dc:creator>Sue Scaletta</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Wealth Building]]></category>
		<category><![CDATA[Free With Money]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Home Business]]></category>
		<category><![CDATA[Wealth]]></category>

		<guid isPermaLink="false">http://www.suescaletta.com/?p=225</guid>
		<description><![CDATA[The following is a review of the Web 2.0 Wealth System created by the &#8220;master of blog&#8221; Alex Sysoef.  This article contains my opinion based on my experience with the product and the author.  I created my blog using his system and whenever I have needed additional help, Alex has always been there with a [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><a href="http://bit.ly/dzh4mW "><img class="alignleft size-full wp-image-226" title="web 20 wealth" src="http://www.suescaletta.com/wp-content/uploads/2010/05/web-20-wealth.gif" alt="" width="301" height="229" /></a>The following is a review of the <a title="Web 2.0 Wealth System" href="http://bit.ly/dzh4mW" target="_blank"><strong>Web 2.0 Wealth System</strong></a> created by the &#8220;<em>master of blog</em>&#8221; Alex Sysoef.  This article contains my opinion based on my experience with the product and the author.  I created my blog using his system and whenever I have needed additional help, Alex has always been there with a solution to assist me in a timely manner.  As the months go by, he has continued to come up with new ways to help us, his customers, make our blogs better.  One of the ways was he gave us an easy tool for creating back-links to our blogs with very little effort on our part.  He is also very good about updating his videos to match the newest version of WordPress.</p>
<p style="text-align: justify;"><a title="web 20 wealth" href="http://bit.ly/dzh4mW " target="_blank">Web 2.0 Wealth </a>is a complete system that is designed to enable anyone to build a complete Web 2.0 ready portal using WordPress and start earning income from it within the first week.  The product was created by Alex Sysoef and contains 16 step-by-step videos and more than 10 bonus products showing you how to build a profitable WordPress blog and is a blueprint of what needs to be done and when.  Alex tells his story in a very down-to-earth manner and doesn’t make any of the false claims that many Internet marketers do – that they will make you rich overnight.  He does promise to provide you with many tools to create your blog, complete with easy to understand video instructions so that even if you are a newbie you can create and maintain your own blog.  And for your peace of mind, the Web 2.0 Wealth system comes with an eight week no risk 100% money back guarantee.</p>
<p style="text-align: justify;">The videos are streamed from the website and cover in depth<span id="more-225"></span> the steps you should follow from the beginning all the way through until your blog is up and running and bringing in income.  The videos cover such topics as domain purchase, installing WordPress, configuring your blog, monetizing your blog in a number of ways, how to promote your write tags, Feedburner configuration, changing blog themes, Google webmaster tools, advanced posting method, automated affiliate, using comments relish, monetizing RSS, and how to use podcast and video in your blog.</p>
<p style="text-align: justify;">Included in the training are several e-books and software bonuses.  The ebooks include: The Niche Inspector Formula, Red Hot Traffic in 10 Days, The Encyclopedia of Free Online Advertising, Podcasting Made Easy, RSS Announcer, Instant Blog Traffic, Social Marketing Secrets, Massive Blog Traffic Master, My Space Success, Secret Affiliate Wizard, Selling Your First Million, Tube Pros Multi-Media Package, SEO Made Easy, Profitable Blogging, and the Authority Blackbook. The software included is the Viral Article Publisher and You Can’t Block This.</p>
<p style="text-align: justify;">In addition to the Web 2.0 Wealth system there is a VIP option available for purchase if you so choose.  This VIP option was introduced after the initial product launch to give those that needed it that extra bit of assistance, information, and support that goes beyond the original scope of the product.  This option is available at a big discount upon the initial login into the system after you have purchased the Web 2.0 Wealth system.  Besides additional assistance and support it gives you extra videos and other bonuses.</p>
<p style="text-align: justify;"><em><span style="text-decoration: underline;">Web 2.0 Wealth Product Features</span></em>:</p>
<p style="text-align: justify;">* Step-by-Step Video Tutorials (16 videos and 10 bonus products) to building a profitable WordPress blog</p>
<p style="text-align: justify;">* Access to the support center</p>
<p style="text-align: justify;">An upgrade option – the VIP membership that consists of several more videos, bonuses, e-books, and articles.</p>
<p style="text-align: justify;">Product has a <strong>100% No Risk Money Back Guarantee</strong>.  If you want to get started creating your own blog, I highly recommend Web 2.0 Wealth.  Purchase it here:  <a title="web 20 wealth" href="http://bit.ly/dzh4mW " target="_blank">Web 2.0 Wealth</a></p>
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