What is the best way to create killer pay per click (PPC) ads?  It is all about choosing the “right” words when you create text ads on Google AdWords because you are only allowed a small headline and a couple of follow up sentences (3 lines of text and your URL) to entice someone to click.

Be sure you review the Google Ad guidelines and policies before writing your ads.

Headline: Use your primary keyword in the headline. You have to get attention. While tempting, adding the word “Free” might not be such a great idea if you are trying to sell something. Remember you are paying for every click.  Taking a controversial stance to attract visitors can even work.

Here are two headlines to compare:

1.  Resume Writing Advice

2.  Burn Your Resume

Which one gets your attention?  Most likely the Read the rest of this entry

There are a lot of articles available on the subject of duplicate content.  Why you may ask?  It boils down to one thing: search engine optimization.  What is so important about SEO?  Without it your website will not show up in the search engine results when someone looks for your search term on the Internet.  When your site does not show up in the search engine results, it will not receive traffic or in this case visitors which will make or break a website.

Duplicate content can be looked at in two ways.  One consideration has to do with the development of a website and the other is in article marketing.  Although article marketing is one of the best ways to get much needed traffic to your website, this article addresses duplicate content in regards to website URL’s.

Helpful Duplicate Content Tips:

•    Avoid making website domains, sub-domains, or web pages with the exact same content.

•    Don’t waste your effort on promoting an affiliate site that is the same as every other affiliate’s site that contains no original content.

According to Google’s Webmaster Tools: “Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results. If your site suffers from duplicate content issues, and you don’t follow the advice listed above (see Google’s Webmaster Tools), we do a good job of choosing a version of the content to show in our search results.”

Google’s intent is to provide content that contains Read the rest of this entry

The following is a review of the Web 2.0 Wealth System created by the “master of blog” Alex Sysoef.  This article contains my opinion based on my experience with the product and the author.  I created my blog using his system and whenever I have needed additional help, Alex has always been there with a solution to assist me in a timely manner.  As the months go by, he has continued to come up with new ways to help us, his customers, make our blogs better.  One of the ways was he gave us an easy tool for creating back-links to our blogs with very little effort on our part.  He is also very good about updating his videos to match the newest version of WordPress.

Web 2.0 Wealth is a complete system that is designed to enable anyone to build a complete Web 2.0 ready portal using WordPress and start earning income from it within the first week.  The product was created by Alex Sysoef and contains 16 step-by-step videos and more than 10 bonus products showing you how to build a profitable WordPress blog and is a blueprint of what needs to be done and when.  Alex tells his story in a very down-to-earth manner and doesn’t make any of the false claims that many Internet marketers do – that they will make you rich overnight.  He does promise to provide you with many tools to create your blog, complete with easy to understand video instructions so that even if you are a newbie you can create and maintain your own blog.  And for your peace of mind, the Web 2.0 Wealth system comes with an eight week no risk 100% money back guarantee.

The videos are streamed from the website and cover in depth Read the rest of this entry