With this new Twitter tool you can now get paid by advertisers to show their ads when you Tweet.  That’s all there is to it.

You sign up for free, create your profile and earn money for the extensive network of followers you have built.

How Does It Work?

You simply set the price you will accept from advertisers for a campaign, which is one tweet from your Twitter account, and wait for advertisers to select you.

If you don’t know what your tweets are worth, this tool helps you by giving you an estimated value of what your tweet price should be based on your Twitter statistics such as followers, updates, demographics.

When you login to this tool’s account just select “Post Your Account” from the Campaign link. Campaigns are for one tweet from your account.

Once the advertiser is interested in your Twitter account to advertise on and accepts the price you have offered one tweet from your account will be posted.  You don’t have to do anything because it is all done automatically.

When your account reaches a minimum of $30 you can request a withdrawal via your PayPal account.  It’s simple. Learn more at: Twitter Money Making Tool.

]]> http://www.suescaletta.com/advertising/twitter-make-money/feed 0 http://www.suescaletta.com/internet/killer-ppc-ads-on-google http://www.suescaletta.com/internet/killer-ppc-ads-on-google#comments Tue, 27 Jul 2010 23:33:57 +0000 Sue Scaletta http://www.suescaletta.com/?p=755 What is the best way to create killer pay per click (PPC) ads?  It is all about choosing the “right” words when you create text ads on Google AdWords because you are only allowed a small headline and a couple of follow up sentences (3 lines of text and your URL) to entice someone to click.

Be sure you review the Google Ad guidelines and policies before writing your ads.

Headline: Use your primary keyword in the headline. You have to get attention. While tempting, adding the word “Free” might not be such a great idea if you are trying to sell something. Remember you are paying for every click.  Taking a controversial stance to attract visitors can even work.

Here are two headlines to compare:

1.  Resume Writing Advice

2.  Burn Your Resume

Which one gets your attention?  Most likely the second one.

Make sure that the next line states a benefit for the reader. The first line should give the searcher the benefit of your product or service using relevant keywords you think people are searching for.

In the second line state your service or product’s best feature. Give the searcher a reason to click on your ad. Avoid using meaningless superlatives such as “best,” “lowest,” or “most.” These words do not give real meaning to your ad.

Here is a tip: Many people do not pay close attention to sponsored links or keyword ads in search results. They tend to look past them for the organic or natural search results. These users are generally more concerned with their search results.

Your ads are in heavy competition and must stand out.  Come up with an eye-catching grabbing concept that compels people to click just to see your website.

Discover the secret “Traffic Snowball System” Jason Nyback used to drive over 1,175,000 new visitors to his tiny websites & how you can too – Click Here Now to get access to this free video that reveals all.

To discover proof of how you can drive thousands of visitors to your website using this insider “can’t miss” system – Click Here Now.

Article Source: http://EzineArticles.com/?expert=Jason_Nyback

Modern technology has made the employment of video easier to make and spread for different purposes.  In the field of business, videos have become a very effective and cost-efficient tool to market products, services, as well as your company as a whole.  Here are great ways by which you can make use of a video as a marketing and communication tool for your company:

Use videos for TV and website advertisements

Despite the growing number of video viewers over the Internet, TV ads still prove to be an effective marketing tool when you know how to attract consumers.  It is always a matter of strategy.  It is important that you choose time slots that capture your target market.  Although TV ads can be very expensive, the benefit would be greater if your video creates an impact on the viewers.  Video production companies can help you with this job in making an effective advertising.  Look for production companies in your area to save on costs and charges.  If your office is situated in Minneapolis, for example, you can search for a Mineapolis video production.

Video advertisements obviously do not exist on TVs alone.  Nowadays, video commercials have become increasingly popular in websites, especially in heavy traffic websites.  Prime time slots and prime websites are the most effective conditions of web advertising.  Then again, if you do not make a captivating advertisement, all your marketing expenses would go to waste.   If you want to save on costs, but you want to go on heavy traffic websites and time slots, you can always do cost cutting by limiting the time of your video.  Video advertisements are usually computed per fifteen seconds of air time.  Make your video as short yet as interesting as possible, but be sure to deliver the message you want to convey.  If you have an incoming product for example, you can make a very short teaser.  You can also post your advertisements in video streaming websites, such as YouTube.  When posting videos in other websites, do not forget to  create a link leading to your website.  It would be more effective if the viewer actually goes to your website than just watching the video itself.

Utilize videos to introduce new products and demonstrate useful procedures

Videos are also helpful in introducing new products and demonstrating procedures.  This can be done at your own website, at any related website, at video streaming websites, or even at brick and mortar stores if applicable.  Let’s say for example, you are introducing a new type of steam iron.  You can post a short video about this new iron in your website as well as other websites, like clothes shops or appliance stores.  You can also install a TV and player at a home department or appliance store that plays a video of your new steam iron.  In another case, you may want to use a video about care and maintenance of your steam iron in your website and in other websites, including video streaming sites.

Employ videos for webinars

Webinars are seminars, which are streamed over the Internet, either live or recorded.  Live webinars are helpful, since it serves as an interactive channel where the host and attendees can communicate simultaneously.  Recorded webinars are convenient on the other hand, as the give viewers much freedom as to when they can view the seminar.  Webinar is a very cost-effective and practical marketing tool, allowing you to save venue expenses, food, transportation, and other related expenses.

Use videos to communicate with other company members and clients

Video calls, video chats, and video online conferences have become very helpful in today’s business setting.  They help bridge communication gaps in companies by allowing constant communication using group online conferences, online marketing and sales trainings, online orientations, and other meetings.  Videos can also help you build a stronger marketing force with the use of video presentations and seminars.  Furthermore, many businesses today take advantage of the availability of video calls over the Internet to increase their market and sales, such as tutorials that have gone online.  Finally, you can interactively reach your clients and the other way around using video through video calls and video clips intended for a particular client.  For example, your company sells shelves that can be installed even without the help of a professional.  Although, the product you sell comes with a how-to do-it guide, a video on this guide would make it clearer for your customer to follow.  This video guide may be accessed in your website using a product code that is only given to customers or you may e-mail your customer the link to the video.

Post videos on video streaming websites

Comscore reported that in 2009, over 100 million Internet users view YouTube.  Making use of popular video streaming websites such as YouTube, Google Video, and Yahoo! Sites and other popular social networks is a very powerful marketing tool, especially when you know how to get Internet users to watch it.  It is the same marketing strategy as advertising on TV.  In TV, you need a time slot where TV viewing is at it’s peak and the channel that is popular.  On the Internet, you need to find a website, particularly a video streaming website, that is popular among internet users.  Furthermore, you need to make your presentation as captivating as possible.  It is through these websites that a video clip becomes viral and it spreads very fast to different websites and people all over the net, giving your product and your company more exposure.  Think of what captures people’s attention, such as making use of humor like what Budweiser, Axe, and E-trade are using.

Use videos for podcasting

Podcasting is when you broadcast a program or an episode through a web feed format like RSS (Really Simple Syndication).  These programs are made available on the Internet to be listened and viewed using IPod, IPhone, MP3 and MP4 players, and cellphones with video capabilities.  Internet users can receive podcats by subscribing to RSS feeds.  A great example where video can help your marketing is when you sell cooking condiments and you podcast cooking shows that make use of your condiment brand.

There are many ways video can help your business grow.  Not only can it help you with marketing, but it can also help make your business operations more efficient and cost-effective, especially with internal communications and dealing with customers.  It can lead to better business opportunities and help build up more profits.

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Do you want powerful email promotions that get results? Email Promos Exposed is a video course created by Michael Rasmussen in which he gives his step by step formula to putting together email promotions.

Michael is well sought after for joint ventures because of his knowledge of email marketing. He takes you through step by step on how to create each element of an email promotion, telling you how to create a killer outline, what psychological tactics are necessary, and how to polish your email promotion up to get it ready for broadcasting. For the time being, Michael is allowing me to give this video course to my readers for free. You can get it at Email Promos Exposed.

You need to have the correct mindset to learn how to write great emails easily. Good copywriting isn’t something that comes natural; it is a developed skill like learning to play an instrument. It is a gradual process that can’t be mastered overnight. To gain the skill you need to practice. Learn from other successful marketers’ email promotions by printing out their emails and write them out in your own handwriting. Practice is just as important as knowledge.

There are two tools you need to create a successful email promotion.
1. You need your own website with your own domain name to promote your affiliate links and products.
2. You need a really good text editor.

Set your intention firmly in your mind before you start to write your email campaign to keep it tightly focused. Determine what you want. Do you want to sell product, motivate your readers to grow your newsletter, or encourage your readers to sign up for a free trial? Keep on subject and don’t go off on a tangent. Don’t bother your readers with too much information about yourself.

CREATE AN OUTLINE

To start an outline he asks himself some magic questions. He first answers them with a couple of keywords and then elaborates on them more fully later.

He recommends using a professional mind mapping program to create the outline or to just list these questions in your text editor and then answer them. He elaborates with the following demonstration.

• Determine what your intention is. Example: To get the reader to sign up for your free advertising promotion.
• Who are you? Your name and a little about yourself if the reader doesn’t know you.
• What do you want? Ask the reader a question: Would you like to get visitors to your site for free?
• Why should I care? You care because you are tired of paying for advertising and want a free way to promote your website.
• What’s in it for me? By using the product, you get a back link to your site and get more sales without spending money.

The “What’s in it for me?” items become the bullet points in your message.

SUBJECT LINES

Create eye catching and attention grabbing subject lines that get people’s attention and makes them want to read your email right away. The function of the subject line is to get the person to open the email rather than delete it. Keep it vague. Don’t give too much information. Example: “How many times have you made this mistake in your subject line?” Not: “Why you should never give away the secrets in you subject line”.

• Don’t use the person’s first name just because you’ve heard that it is good to personalize an email. Make it part of the conversation and only use it if it makes sense.
• Write your subject line like you would a bullet point. Make it a blind subject line which means you are telling the person what they will learn without actually giving them the content. Example: Do you make the mistake with “x” (x is the niche you are writing about).
• Make your subject line benefit oriented so the reader will be motivated to read it.
• Keep your subject line relevant to your audience.

CREATING AN OPENING

Create a conversational and interesting opening. Treat you reader like a friend and talk to them as if you were talking to one person at a time. Develop a trust level in your conversation. Keep the message conversational by talking “to” the reader not “at” them.

The way to get people to keep reading your email is by getting to the point quickly and telling your reader why your message matters to them.

Common mistakes people make with their openings are telling the reader too much about themselves. Keep in mind that people don’t care. Another mistake is trying to sell or pitch your product or service too quickly.

THE BODY COPY

Keep the content super relevant to the topic. The purpose of your email is not to inform or entertain. It is to get them to click the link and buy your product. The reader cares about what your product or service can do for them, not what it does for you.

For bullets to be powerful they must be blind. They should hint at what the person will gain but should never reveal the secret. Make you bullets easy to read with good spacing between each bullet.

Make your body copy easy to read by breaking up your emails with subheadings. The purpose of the subheading is to keep people’s attention level high by constantly introducing new but relevant facts or information. Identify the subheadings with special characters surrounding them and use capital letters to make them stand out.

Use the “bucket brigade” system in copywriting by putting little pieces of copy in your email that forces the person to keep reading. Examples of this are:

• As a result
• As I said
• Oh yeah, and let’s not forget
• Why?
• And guess what?

CREATE A STRONG CLOSING THAT CAUSES THE READER TO TAKE ACTION

Before you start writing your email promotion, ask yourself what specifically what you want the reader to do? Brainstorm several ideas and then choose the one that will make you the most money.

Remember that the unanswered question in your reader’s mind is why they should take action and why they should do it now? Most people procrastinate and without a compelling reason to take the action immediately they will put it off.

Use scarcity tactics to give them a reason to act now. They can either be time-based or quantity-based. Or provide them with a bonus offer. Another technique is the “fire sale”. This is when you offer a product for sale for a period of 7 days. If purchased within the first 3 days it is at its lowest price. After 3 days the price goes up. And 2 days later it goes up again significantly. This encourages people to purchase within the first 3 days as was your intent.

Remain strong when it comes time to close. Write 10 possible closes and choose the best one. Keep the closing clear and sharp, don’t make it confusing. The reader must know for certain what you want them to do. Tell them exactly what you want them to do. Example: “Hey click this link right now and pick up your copy before it’s too late.”

CREATE AN EFFECTIVE P.S.

Smart marketers know that many people will read the headline and then go directly to the price to see if it’s something they are willing to spend on the product. Because the p.s. is next to the price, it will often get read before or instead of the body of the email. An effective p.s. can be the one thing that pushes the reader over the edge into taking the action you want them to take. The p.s. comes across more as a personal message to the reader from you.

COMMON MISTAKES

The six most common mistakes people make when writing emails are:

1. Overuse of the person’s first name.
2. Making your email too formal. Make it as if it was just the other person and you talking face-to-face.
3. Overuse power words. You can be enthusiastic but keep it believable.
4. Making your email about too many things. Don’t try to promote multiple items in one email.
5. Not giving people a specific reason to act immediately. Let them know they will miss out on something if they don’t act right now.
6. Talking about your self too much. Always be watchful for times when the reader would ask themselves “so what?” when reading your email.

If you take this email copy writing advice and avoid the mistakes, you will explode your email promotion results. To get your own copy of this video course for FREE go to Email Promos Exposed.

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Contrary to what some people believe, utilizing free advertising on the Internet is a worthwhile way of marketing. Over time it has been proven that free advertising will bring business to your website or business opportunity when other types of advertising will not.

Here are some of the forms of free advertising:

• free classified ads
• free traffic exchanges
• writing informative keyword-rich and affiliate-linked articles
• posting messages to different newsgroups and forums that are designed to promote free advertising

This article will discuss the use of free classified sites for marketing your business opportunity.

Posting your ads to these free classified sites is an excellent way to reach a multitude of prospective customers. In fact, its use on the Internet is so widespread because it gives global coverage at no cost.  While free advertising may require more of a time commitment than more expensive methods, when used effectively, it can productively grow your business.

If you haven’t been successful with free advertising in the past it may be because you haven’t found the best way to utilize this advertising tool.  It is worth considering again.

Email Address

To get started make sure that you create a separate email address from your normal email address to use to submit your ads to free classified ads. Most classified ad sites will require that you respond to a confirmation email prior to your being able to post to their site. The number of emails you receive will increase with notifications from the classified site and with responses to your ads.

Ad Placement

Place your ads in categories that are related to your business opportunity. It is a good idea to post your ads in more than one category if the site allows you to.  MLM, Work At Home, and Home Business Opportunities are good categories to use if they fit your niche.  And always include your website’s URL in any of your advertising.

Where to Post

Finding effective classified ad sites is not as easy as just typing in “free classified ad sites”.  You want targeted viewers to see your ads.  Think like someone who is searching for your website’s opportunity or product.  Use the key phrases that they would type in their favorite search engine to find your site or product.  Look for targeted classified ad sites that fall within your niche within the first couple of pages of your search engine results.

Frequency of Placing Your Ad

To determine how often you should post your ad on a particular classified ad site you need to learn whether the site is a high-traffic ad site or not.  Post more often to high-traffic sites, as often as several times a week, and less often to those that don’t have many posts so that your ads don’t show up as duplicate ads.

Manual Post

Although time-consuming, manual posting is the best method to use when posting your ads to classified sites.  These days all good classified ad sites have protection against automatic posting using submission programs. Submission software is useless because no real people visit the sites this type of software posts to.

Track of Results

Statistics are necessary for an effective ad promotion. For free advertising to be useful you need to track your responses and then concentrate your advertising efforts on which advertising produces the greatest results.  When your tracking shows that you are generating visitors from a particular site make sure that you make record of this. Find as many classified ad sites that are giving you surefire results and utilize those most often. What would you consider good results? A site that gives you a visitor every couple of days will make your ad promotion worthwhile. When you find that certain sites that you are posting to that aren’t sending your any visitors, eliminate using them.

Another important factor to track is the ads you are using.  Some ads will produce better results than others. Use the ones that work the best and dump the ones that don’t.

In time, by posting your ads to free classified sites and tracking the results, you can create a very effective marketing effort at no-cost.

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If you’ve ever wondered if you should consider replacing text emails with video emails I’m going to cover a few reasons why you might want to think about doing so.

Video email is a little different than most ways of sending video.  Although there are several different ways to send video emails, today I am discussing comF5™ formerly known as helloWorld; the one in my opinion is the best.  When sending a video email with comF5 there is a link in the email message that takes the receiver to a server to view the video message.  There is no worry about downloading a virus or trying to send an email message so large that it won’t make it to the user’s inbox.

Anyone who has taken a communication class knows that 55% of a message meaning is from facial expression and 38% is from body language.

People only remember 10% of what they read, 20% of what they hear, and 30% of what they see.  To improve those percentages if a person sees and hears a message they remember 50%. That increases to 80% when they see, hear, and do.  That is quite a significant difference.

Video email is more personal.  When you send a video email the person that receives it can see exactly who you are.  They can see whether or not you’re being sincere and they can see your emotions so your message comes across loud and clear.  This is a great way to share your messages with family and friends that are far away and it is a great tool to “brand” yourself with your customers.

Once you have set up your webcam with comF5, you can send a video email with a click of a button.  It is as easy as sending text emails…..well actually easier because you don’t have to worry about spelling.

The benefits “comF5″  provides:

• You can advertise your business or create different templates for various occasions such as wishing someone Happy Birthday or Get Well.  You select the graphics of your choice either from those provided or upload your own.

• You choose up to four different links to your own websites that are built right into the message.  When the reader clicks on the links they will be taken to where you want them to go.

• It is simple and easy to use; if you can send text emails you can send video emails.

• It saves you time because you don’t have to type out the message, just click record and talk.

• It gives your message the personal touch. Who better to represent you than a recorded video of you speaking personally to the recipient?

You can choose to record your message in Windows Media or Flash for easy of viewing and you have the ability to select various qualities of the video that is recorded.

When your video email is watched you will receive a notification email so you know when it is a good time to follow up.

What Is Included With Your comF5 Account?

With the video email service you also get a fully functioning text email suite similar to Outlook or Windows Mail.  In addition, there are several other products that are included.  They include:  live web broadcasting, video conferencing, and audio and video media you can publish to your emails or website.

All recorded video email messages are stored in your media vault and can be viewed, edited, deleted, or download to your computer.  In the media vault you can choose several different formats to have your message transcoded to besides Windows Media or Flash. You can also choose to convert the formatting to view the video on your mobile phone or ipod.

With a simple copy and paste of the code that is provide for your message you can publish your video on your website.  There are several options you can choose from:

1. You can play the media in a web page.
2. You can embed it a flash player.
3. You can have it play in a pop-up window.
4. You can provide a link for downloading.

And the best part is that for all of the above features and much, much more, the product costs $9.95 a month.  I would say that is quite a bargain!  For more information use this link: comF5.

Utilizing the services of a marketing writer can help your company grow.  Whether you are just starting you business, trying to compete in a tense environment, or even hoping to communicate something within your company, a marketing writer can stand beside you and help you attain your objectives.

Here are the most important tasks that a marketing writer does for you:

Prepares aggressive communication materials

A marketing writer generates and writes advertising, marketing, and sales materials needed to market a product to consumers.  Not only should the writer be able to write these materials, but he must also be able to effectively and aggressively communicate to the public considering the tight competition.  Advertising materials such as brochures, flyers, and leaflets are made in such a unique way that differentiates you from the rest.  As you check out marketing writer websites, such as http://www.spiroswrites.com/marketing-writer,  you will notice the common aim of marketing writers, which is to help you increase company sales as well as promote an excellent image through the marketing communications they make for you like sell sheets, newsletters, magazine articles, sales letters, adwords in search engines, catalogs, and even user manuals for your products.

Creates competent websites

Some marketing writers also create websites.  Creating a website is as important as arranging your retail store to make it attractive to customers, to make it easier and more convenient for your them to shop, as well as easy for you to manage.  The problem is you may not have the skills and the resources to make a really effective and competitive website.  Fortunately, here comes a marketing writer who can help you out with this arduous job.  Aside from creating your website, a marketing writer can also offer you article writing tasks, such as adwords, blogs, and articles in different forums, magazines, and even on social networking websites such as Twitter and Facebook.  This can help promote your website by providing these articles with your links or by merely mentioning your product or your company in a positive manner.  A marketing writer can help you uncover the many different ways to advertise your product and your company, and increase your sales in effect.

Writes effective business proposals

You may have really good sales and marketing team but it could be hard for them to communicate your company ideas in writing, especially when it comes to proposing new products, services, or ideas.  A marketing writer can help you write an effective business proposal, whether it is for your customers or a prospective business partner.  Proposals are straight to the point, convincing, and are clearly communicated in plain English with proper subheadings that would make it easier for you to convey your true message to prospects, without leaving out any important benefit you wish to present.  An effective business proposal will stimulate positive response from prospects and can help you attain your goals.

Makes impressive press releases

Even if you have very great news you want to share the public, such as achievements, awards, new products, events, and more, you will competing with lots of companies from different industries with their news, too.  It is important that you are able to make an extraordinary press release that attracts the news media for them relay your news to the public.  One of the marketing writer’s specialties is to write an impressive press release that is professional yet very interesting enough to catch the attention of news editors.  An effective press release can help advertise your product or company and can help promote a positive public image.

Prepares helpful internal communication materials

Finally, a marketing writer prepares memos, company policies, employee handbooks, sales guides, and more, of course with your cooperation, to promote effective management within your company.  Internal communication materials are as important as other materials used to communicate to your clients and the public.  Whether done through hand outs or through powerpoint presentations, a marketing writer can effectively outline, as well as explain all the necessary details you want to give emphasis to.  Such materials will help you efficiently guide your sales force during training or help you communicate effectively to your employees and staff during seminars and other important meetings.  A marketing writer can also make corporate communications, such as memos and press releases that are of vulnerable matters, such as dismissal and suspension of employees and other sensitive issues that need to be relayed as professional as possible.

All the communications made by your marketing writer should enhance your company’s sales and improve your business; otherwise, your purpose of getting one would be defeated.  The writer’s function should go beyond finishing all these compositions.

Your marketing writer’s role also includes the following:

Helps you communicate effectively to your customers

All the advertising communication materials that your marketing writer makes can help you communicate effectively to your clients.  A brilliant writer is equipped with special skills that will relay the information you want to convey to your customers with the use of few yet stunningly powerful words.  His works are straight to the point and uncomplicated.  In his unique and professional way of writing, he can persuade customers and prospective business partners, attract potential clients, and help retain existing customers that will increase your sales.

Significantly improves your product and company image

An excellent marketing writer helps increase your sales by letting you gain positive public exposure through the effective advertising and other communication materials they make for your company.  More clients will be attracted to your website, your products, and your company as your marketing writer strives to make your company stand out from all the clutter in advertising, marketing, and promotions as well as the gravity of competition in your industry.

Promotes a more effective company management

With the professional and proficient internal communications that a marketing writer can do for you, your company’s internal affairs would be healthier.  Your communication materials can help promote a consistent course of action among employees with a common goal to increase sales and be more productive.  It also helps retain a diplomatic relationship between subordinates and supervisors, which promotes a more effective company needed for your business to succeed.

Minimizes company expenditures

Believe it or not, hiring a marketing writer can help you save bucks.  Even though you need to pay a good marketing writer for all the services he will do for you, remember that you will be spending only when you need his assistance.  You are not going to hire and maintain a regular employee to do this kind of job, only to find out that you are going to need his services on certain occasions only.

Do not think that hiring a marketing writer will only add to your expenses.  It is important that you realize the writer’s role in making your business grow.  Think that the advantages you gain from him are far greater than what you spend for.