backlinksTo maximize your website’s online presence search engine ranking is critical. Search engines generated 85% of traffic to websites. Improving your website’s search engine ranking should be an ongoing marketing strategy for your online business.

Search engines put a great deal of value to the number of inbound applicable links or backlinks your site has from other related websites. Backlinks are one of the biggest factors for popularity ranking by search engines. The links must be related to your niche because it is not the number of incoming links your site has, but the quality of those links. By increasing your search engine value through backlinks your page ranking will grow and so will your traffic.

Article Marketing

In Web 2.0, article marketing has become more and more widespread as a marketing technique and has become a powerful tool to use to advertise your business.  Article marketing has several benefits that include increased website traffic, improved search engine ranking, lead generation, and establishment of you as an expert.

Article marketing is one of the most inexpensive ways of increasing website traffic and gaining incoming links to your site.  With article marketing you get traffic on an ongoing basis. If article publishers like the information you submit, they will publish it on their websites.  Some will send it out in their newsletters to all of their readers or they may post your article to their blogs.

When you submit your article for publication you are allowed to include a resource box or signature in every article you submit. This is where you should include a link to your website. For every article you submit that is approved for publication, you immediately will receive backlinks to your website.

Targeted Website Traffic

Not all website traffic is created equal.  Traffic for traffic’s sake will not provide you with the results you are looking for. Targeted website traffic is what is important. Targeted traffic is not just people that happen upon your site, it is people who are looking for a specific product or service.

Choose subjects to submit to article directories that are relevant to your niche. Once you submit an article to a high traffic article directory website, targeted traffic will be able to find you.  When visitors read your article and like what they read, they will follow the link to your website. If they like your article enough they may forward it to their friends. In time your traffic will grow because if the readers are interested in what you have to say they will search you out as an expert in your niche. Increasing your website traffic won’t happen overnight, but with consistent effort and perseverance to the basic principles of website marketing, you will see traffic improvement.

Article Directories

If you have your own website or blog where you plan to post your articles and you also plan to submit the same articles to article directories, make sure that you post your articles to your own site first.  The search engines may assume that the originator of the content is where the articles appeared first and your articles could be perceived as duplicate content.  Instead of publishing your articles on other sites, post your articles on your site first and then wait a couple of days before submitting them to directories. The search engines will index them as coming from your site and not someone else’s.

And a final word of advice, you should not blanket all of the article directories with the same article at the same time.  Submit to one or two different directories a day.

Article marketing is a good way to gain increased targeted traffic to your website and improve your search engine ranking for little or no cost.

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