google ppcWhat is the best way to create killer pay per click (PPC) ads?  It is all about choosing the “right” words when you create text ads on Google AdWords because you are only allowed a small headline and a couple of follow up sentences (3 lines of text and your URL) to entice someone to click.

Be sure you review the Google Ad guidelines and policies before writing your ads.

Headline: Use your primary keyword in the headline. You have to get attention. While tempting, adding the word “Free” might not be such a great idea if you are trying to sell something. Remember you are paying for every click.  Taking a controversial stance to attract visitors can even work.

Here are two headlines to compare:

1.  Resume Writing Advice

2.  Burn Your Resume

Which one gets your attention?  Most likely the second one.

Make sure that the next line states a benefit for the reader. The first line should give the searcher the benefit of your product or service using relevant keywords you think people are searching for.

In the second line state your service or product’s best feature. Give the searcher a reason to click on your ad. Avoid using meaningless superlatives such as “best,” “lowest,” or “most.” These words do not give real meaning to your ad.

Here is a tip: Many people do not pay close attention to sponsored links or keyword ads in search results. They tend to look past them for the organic or natural search results. These users are generally more concerned with their search results.

Your ads are in heavy competition and must stand out.  Come up with an eye-catching grabbing concept that compels people to click just to see your website.

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Article Source: http://EzineArticles.com/?expert=Jason_Nyback

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