I do wonder at times if some Twitter users have any time to get any work done. Several of the more prolific ones that I follow swear they spend no more than 30 minutes a day on Twitter, but I really find that hard to believe. Many times it seems they are twittering just to say something, like “Good morning Twitterverse” when they begin their day, give more details than I want to know about what they had for lunch, what their children said to them, or when they take a nap.

I realize that this is part of the “like, know, and trust” process that enables people to get to know each other, but sometimes it’s simply too much information..LOL. I’m Twittering primarily to market my business. Consequently, I try and limit my personal twitters to no more than 2 per day. My clients, who create Twitter accounts for marketing, as well, tell me, “I’m signed up. Now what in the world do I Twitter about? How do I market my business with this tool?”

Here are 10 strategies that I use regularly to market my business and my expertise via Twitter. Remember, you have only 140 characters for your tweet (Twitter post).

1. How you’re helping clients

Talk about specific ways that your business helps clients and use their Twitter ID if you have their permission, i.e. “Just finished @clientname brainstorm great Internet marketing plan for 2009” or “Finally finished setting up Quickbooks for local hardware store – now they can invoice their clients”

2. What you’re doing in your business

This is a perfect time to tell others when you’re Read the rest of this entry

The idea behind including backlinks as part of the page rank algorithm is that if a page is good, people will start linking to it. And the more backlinks a page has the better. But in practice it is not exactly like this. Or at least you cannot always rely on the fact that your contents are good and people will link to you.

Yes, if your content is good and relevant you can get a lot of quality backlinks, including from sites with similar topic as yours (and these are the most valuable kind of backlinks, especially if the anchor text contains your keywords) but what you get without efforts could be less than what you need to successfully promote your site. So, you will have to resort to other ways of acquiring quality backlinks as described next.

Ways to Build Backlinks

Even if plenty of backlinks come to your site the natural way, additional quality backlinks are always welcome and the time you spend building them is not wasted. Among the acceptable ways of building quality backlinks are getting listed in directories, posting in forums, blogs and article directories.

The unacceptable ways include inter-linking Read the rest of this entry

What is the best way to create killer pay per click (PPC) ads?  It is all about choosing the “right” words when you create text ads on Google AdWords because you are only allowed a small headline and a couple of follow up sentences (3 lines of text and your URL) to entice someone to click.

Be sure you review the Google Ad guidelines and policies before writing your ads.

Headline: Use your primary keyword in the headline. You have to get attention. While tempting, adding the word “Free” might not be such a great idea if you are trying to sell something. Remember you are paying for every click.  Taking a controversial stance to attract visitors can even work.

Here are two headlines to compare:

1.  Resume Writing Advice

2.  Burn Your Resume

Which one gets your attention?  Most likely the Read the rest of this entry

Personal brand and product brand loyalty are similar because you must make the public believe the branding message with their emotional expectations of your performance. This performance then leads to the public’s trust which is where the loyalty begins. Much effort needs to be used in making your brand memorable which results in what is know as a “good brand“.

If your brand becomes successful and well-known, you will have customers who always purchase or use your brand. And this is called brand loyalty. If a customer is loyal to your brand, he will not use any other brands aside from your own. You can easily observe this in bag and clothes brands. People only buy and use specific brands because the brands are already well-established and have good reputations.

How does brand loyalty work on a larger scale? Let’s take celebrity branding for example. If someone you like is starring in a movie or a television show, you most likely will tune in to see how they do and what the movie or show is about.

What about in professional sports? Players generally do not get to Read the rest of this entry

Small Business Marketing Ideas

To build upon your arsenal of small business marketing ideas, you need to be using the web. Even though the Internet can reach people across the globe, a new trend now is focusing locally with your ads and promotions. There are several ways to do this, one of which is using banner ads with a local emphasis. A good way of attracting visitors to a small business website is to offer “free of charge” promotional products or considerable discounts.

A vital way to grow your online presence is to make certain that you register your website with all of the engines after you have made certain that all of the subject matter is optimized to get higher rankings.

You need to drive traffic to your website and you can do this by making certain that you use small business marketing ideas such as  Read the rest of this entry

If you looking for ways to improve your article marketing efforts, you might want to try a technique that can multiply the number of articles you write and have to submit to the article directories.  More articles will get you added inbound or backlinks to your website and gain you additional online exposure.

In this article, I will divulge 4 things that Magic Article Rewriter can do for you while creating unique content:

1. Eliminate Writing Only About Certain Topics

When you create articles you do so about topics that are familiar to you. You may actually wish to write about other things that you may not be all that up to date on. With the help of Magic Article Rewriter, you can easily write an article on virtually any topic under the sun.

2. Rewrite Article Content in a Format that Will Bring Lots of Traffic

Quite often you will write articles that conform to “10 Tips” and “How To” formats, because these types of articles are easier to write. However, the best traffic comes from articles containing general information. People are looking for real facts and data, not someone else’s opinion. Unfortunately, writing general informative articles is both time consuming and boring.

What you need is a proper software program that can Read the rest of this entry

No matter the product, a lot of companies no longer rely only on their physical work locations in marketing. With the ever increasing popularity of the web, there have been many adjustments that have happened in the industry world.

The web allows a selected group to reach a lot of prospective clients wherever they are. Even if you just have one work place location, you have the opportunity to virtually advertise your goods, services, and products anywhere in the world.

Don’t just think of the web as a medium for endorsing what you are promoting; it is much more than that. You need to maximize the use of the unique characteristics of the web, and by doing so it is possible for you to supply prospects and clients with a better experience.

The term “Internet marketing” consists of two simple words, but when put together they cover a great deal of information. The basics of Internet marketing includes researching the market, utilizing search engines like Google, promoting through the use of electronic mail, local advertising, and offline marketing. One program that can help with your advertising efforts Read the rest of this entry