Connie Talbot was 6 years old when she won Britain’s Got Talent in 2007.  What an amazing voice and remarkable talent in such a small package!  Take a few moments to enjoy.

Personal brand and product brand loyalty are similar because you must make the public believe the branding message with their emotional expectations of your performance. This performance then leads to the public’s trust which is where the loyalty begins. Much effort needs to be used in making your brand memorable which results in what is know as a “good brand“.

If your brand becomes successful and well-known, you will have customers who always purchase or use your brand. And this is called brand loyalty. If a customer is loyal to your brand, he will not use any other brands aside from your own. You can easily observe this in bag and clothes brands. People only buy and use specific brands because the brands are already well-established and have good reputations.

How does brand loyalty work on a larger scale? Let’s take celebrity branding for example. If someone you like is starring in a movie or a television show, you most likely will tune in to see how they do and what the movie or show is about.

What about in professional sports? Players generally do not get to Read the rest of this entry