Sue Scaletta – Web 2.0, Business, Wealth, and Life

If you have been wondering why your website is not found in the results pages of the search engine even if your targeted keywords are present, it is likely that the site is not search engine friendly.  This may be caused by a number of reasons, including a weak navigation method, over use of sophisticated web technologies, or a rigid site design.

An important strategy for making a site “user friendly” is to provide a good navigation scheme.  One of the advanced web technologies that can make the site unsuitable for search engines is the use of JavaScript-produced links to the other pages in the site.  Thus, the search engines cannot find their way to the other pages because they do not have the capability to comprehend JavaScript.  This may also be the problem with links that are included in Flash files.  Adding simple HTML links can make the website more search engine friendly.

Another technique for making your site “user friendly” is to ensure that the [Read the rest of this entry...]

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Utilizing search engine optimization (SEO) tactics is a great advertising investment. If you are unfamiliar with what SEO is, it is the method of tweaking and positioning websites so that they rank well in the search engines. And as most owners of websites understand, if their website does not appear on the first one or two pages of the search engine results pages, then their website will not be found by prospective searchers looking for the particular product and service they have to offer. SEO is critical for a great number of reasons.

SEO is the Gift that Continues to Give

The benefits of search engine optimization last long after SEO services have been contracted or initiated. In many ways traditional advertising is like buying an airline ticket; once you’ve gone on your trip, the benefits are basically gone. SEO, on the other hand, is like buying an automobile; you can continue to use it for transportation long after your car has been paid for. With that said, once the initial SEO campaign has been implemented, you still need to continue to do a certain amount of SEO tasks to maintain its effectiveness. Similarly, maintaining SEO of your website is much like the required upkeep of owning a car.

Internet Searches Are Ready to Act

Traditional advertising builds whole awareness and if done right can eventually [Read the rest of this entry...]

Cable company deals are easy to find, that is as long as you aren’t already a current customer.  We are constantly bombarded with advertising specials that for a limited time will give you a great deal for a low cost.

The reason for that is due to the fact the cable TV guys want to build their subscriber base, thus they are willing to give you a good deal, generally for the first year of your cable service. The cable company understands if you get service from them, you may set up a with one of their triple play bundle that puts all of your services together like phone, cable, and high speed internet.

You can usually get a triple play bundle for just $99 per month for the first year. Lets say normal pricing with a cable company is as follows: Digital Starter TV costs $56 a month, high speed internet is $43 per month, and Digital Voice phone service is $40 a month. With prices like this, your overall bill would be $139 per month before taxes and fees that always seem to find their way onto your cable bill.

But it is good to think about how this might turn out down the road.  Consider what the [Read the rest of this entry...]

Sitemaps are an important factor in getting your site listed in Google.  By using a sitemap, you can make sure that all of your pages indexed by Google which helps raise your rankings and makes it easier for anyone using Google’s search engine to find you.

The great thing about having a sitemap is that once you have created one, you can “set it and forget it”.  You don’t have to worry about it again until you make updates to your site and when that happens you can add the new entries to your sitemap.

If you are not technically savvy then you can find lots of online tools that you can use to do the work for you that are absolutely free. Although these sites won’t help you if you have a website over a certain number of pages, they will work for the normal website owner.

By using these tools you can build and maintain your sitemap and all that you will need to know how to do is follow directions and once your sitemap is created upload it to Google.

Below are some tools you can use to assist you in getting started. You decide which of the ones you like best. Using the tools is the easiest and quickest way to make sitemaps. In no time you will have created a sitemap and will be ready to submit it.

Sitemap Doc – Google Sitemap Generator and Editor  http://www.sitemapdoc.com/

This website will produce a sitemap for sites up to 500 pages. All you have to do is enter your main URL for your website, click the create button, and this web site will extract your URLs and create your sitemap. It additionally allows you to customize your map by adding other URLs, and allows you to change time, date, and priority settings.

Audit My PC – http://www.auditmypc.com/free-sitemap-generator.asp

This sitemap creator gives you two options: a sitemap for Google and a sitemap for your visitors. The sitemap you produce for your visitors can help in with the search engine spiders crawling your website.  Make sure that you read the entire page before you start creating your sitemap and then click on the Webmaster Tool icon.

Google (XML) Sitemaps Generator for WordPress – http://www.arnebrachhold.de/2005/06/05/google-sitemaps-generator-v2-final

For those website owners with WordPress blogs there is a plugin that will generate a new XML Sitemap for your blog which changes every time you make a new post.

Once you’ve created your sitemap, then you need to submit it. You can do that by signing into Google Sitemaps at http://www.google.com/webmasters/sitemaps/login. Once you have added your sitemap, Google will do the rest.

When the sitemap for your website has been submitted your website will be automatically spidered by Google.  As an added benefit you will also get a number of useful statistics about your site. You’ll be able to use what you learn from your statistics to improve your search engine rankings.

Do you want to stay ahead of the pack in the race for the top Google rankings? Visit: increase web traffic. With increase web traffic you can quickly and easily get first spot on Google every day, without wasting another dollar ever again! Start increase web traffic, time for you to be first on Google!

There may be a lot of people unhappy about what I am going to reveal in this article. However, I think it’s time someone spoke out regarding what’s happening in this interesting medium we have come to understand in Internet marketing. What I’m talking about are the “questionable” practices that quite a few individuals are using that could be considered dubious marketing techniques.

Confusion, deception, hype, and downright dishonesty abound on the Internet and I should know because just like tens of thousands of others before me, I too have been caught.  It is highly probable that many more will continue to be caught in the future unless something is done to prevent it.

The Internet is the new frontier for those who want to make money by taking advantage of inexperienced people by selling high priced junk  in the form of “reports”. Newbie website owners beware! There are hundreds of con-artists and unscrupulous operators lurking out there in cyberspace just waiting to pull you into their clutches.

What is the one key factor that every new website needs to possess? The answer is [Read the rest of this entry...]